SUNBIRD MANAGEMENT
"Managing The Future"

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May 2010, an ongoing project: The Oil Profiles Project:
Working with other suppliers of essential oils and aromatherapy products we are developing a membership website to let customers know about the properties of these complementary therapy products. The site will offer no goods for sale, and will not even identifiy branded products, and will therefore not be limited by legislation that prohibits making medicinal claims for these products...

THE OIL PROFILES PROJECT

April - May 2010:
We decide to take over the running of Caromatics Aromatherapy Supplies, renaming it Sunbird Oils and planning to re-vamp the whole business and re-establish the nationwide reputation of Common Scents 1994 - 2004.
We also decide to instutitute the Oil Profiles Project, by which an independent website will enable ALL aromatherapy suppliers to market their goods properly...

Golden Membership is a website of resources that we have negotiated to benefit specific groups that have become members of Sunbird websites in some way... Benefits include specialist Finance, Insurances and Legal Advice for small businesses, plus special offers, discounts and good deals, business advice and business opportunities, and all sorts of other rewards.

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Slidee - an info website about silicone lubricants... We had developed a new silicone blend for 'personal use', modified it as a lubricant for computer cooling fans, so we cobbled together a quick website about silicone lubricants to advertise both products!
It doesn't increase sales for either product, but it does feature highly on Google SERPS, so it provides a useful site to provide links back to the FanLube site to support its own position as No1 for "noisy computer fans".

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AboutYouEars - our first successful membership site, designed to supply paid Contact Pages for Thermo-Auricular Therapists. Supplying visitors with everything that they need to know about Ears, what goes wrong with them - and how to get treatment!
Lots of advice and treatment on tinnitus, sinusitis, catarrh, deafness, ear wax, and lots of other conditions, but focusing all visitors through to Contact Pages.

Katseye Training - Quality Training and Support in Holistic Healthcare, especially for the promotion of Katseye's Essential Oil Blends...

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2002 - present : Katseye Blends - complex blends of essential oils to tackle common illnesses. Sunbird advised on the development of Katseye Blends from its start-up; identifying suppliers, supervising quality control, and overseeing the difficult legal framework that relates to healthcare products of this sort.
Katseye later evolved Katseye Training and Katseye eBay Shop as off-shoots of the core business...

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2004 : Caromatics - Essential Oils and Aromatherapy Supplies by mail order from a well-established business with a technical back-up from Sunbird Consultants that is second to none. Quality Oils, advice, and know how. Small orders for the individual Aromatherapist and wholesale supplies for the larger organisation.

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2005: Sunbird Management - our Business Consultancy was formed.
Also, our first website - initially looking like it had been knocked together out of Meccano, but has been through many metamorphoses since...

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1997 - 2002 : Events Management - With Common Scents established with hundreds of aromatherapy customers, and growing rapidly, a need for wider marketing prompted a series of Exhibitions of Complementary Therapies. At the Archbishops Palace in Maidstone, and in the St George's Centre in Chatham, therapists from the south-east met the public to explain their professional methods...

1992: Kent Rubbish
In the days before the Internet, this was a printed magazine for local businesses enabling them to advertise the waste products from their operations. What they had to pay to have removed could often be a treasure that other businesses would pay to have!
This concept is now being revived online in 2009 by Golden Membership!

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This Business Consultancy specialises in helping people to optimise the performance of their new enterprise - learning relevant skills, setting goals, and achieving planned growth. We enable entrepreneurs to establish a presence on the Internet with a well-designed website, then use Search Engine Optimisation to ensure that website becomes one of our "Websites That Work"! Here's a few of the Client Websites that we have worked on, with some indication of what we've achieved with SEO.
May 2010: Apartments in Hythe, and B&B too. Re-writing their website to get them to the top of searches.
	May 2010: Helping a local business in an exercise at SEO - Accommodation in Hythe (Kent).
May 2010, an ongoing project: The Oil Profiles Project: Working with other suppliers of essential oils and aromatherapy products we are developing a membership website to let customers know about the properties of these complementary therapy products. The site will offer no goods for sale, and will not even identifiy branded products, and will therefore not be limited by legislation that prohibits making medicinal claims for these products...		THE OIL PROFILES PROJECT
	April - May 2010: We decide to take over the running of Caromatics Aromatherapy Supplies, renaming it Sunbird Oils and planning to re-vamp the whole business and re-establish the nationwide reputation of Common Scents 1994 - 2004. We also decide to instutitute the Oil Profiles Project, by which an independent website will enable ALL aromatherapy suppliers to market their goods properly...
BeastlyCards - One client's attempt to supplant Moonpig.com, those sickly sweet purveyors of saccharin greeting cards with a range of cards that have a little bit more 'edge'. Cards that tell people what you really think of them! So, from a standing start in January 2010, we are employing our best Search Engine Optimisation techniques to see if we can overtake the well established Moonpig.com with our own site Moonpigg.com, and get our site to the top of Google searches for 'Moonpig'! It will be an awesome achievement if we can do it - but the reward is that 600,000 people per month search for 'Moonpig'... We have also written pages for BeastlyCards that we hope to get to the top of Google searches for both "Greeting Cards" and "Valentines Cards". Watch this space! Top
	Process Communication - we are working to promote this psychological model to Counsellors and Psychotherapists. Within one month of uploading these pages we were Number 3 on Google UK searches for "Process Communication Model"! This work is being carried out side-by-side with our compilation of contact details of counselling professionals on our 'StayingOK' directory website. Top
Dynamic Networkers - a joint venture to develop a Forum to put fans of Roger Hamilton's Wealth Dynamics in touch with each other. Anyone completing a Wealth Dynamics Profile will, on completion, be directed to the Dynamic Networkers site to enable them to find appropriate partners for their business ideas. (It is a basic tenet of Wealth Dynamics that everyone identify their own Personality Profile then team up with people with complementary skills rather than try to do everything themselves... ) Straight to the top of WORLD searches for "Dynamic Networkers" of course! Top
	UKRedundancy - Redundancy? Don't Be Miserable - Talk To Optimistic People! A single page website containing enough clever text to get it immediately onto the first page of WORLD searches for "UKRedundancy"! Inspired by the complete lack of interest shown by Job Centres, Universities and the Federation of Small Businesses to our offer of free courses to help people think about starting their own businesses. Acts as a recruiting website to get people to read about Wealth Dynamics. Top
Wealth Dynamics - Our introduction to the philosophy of Roger Hamilton, the charismatic Scottish-Chinese guru and serial entrepreneur. Unique amongst gurus in that he doesn't tell everyone to follow him and get rich the way that he did - instead he has devised a system that enables anyone to identify what personality profile is most like them when earning money. Our pages offer people 2 free downloadable PDF's about Wealth Dynamics, plus lots of imbedded videos of Roger's inspirational lectures, and links to buy either of his best-selling books, or to buy one of his formal Wealth Dynamics Profiles. Top
	Professional Podiatry Products - our own business to promote the unique footcare products that we have developed over the years, and which are now available directly to the Podiatrists. A spin-off from our other Essential Oils businesses, Caromatics, Essential Footcare and Common Scents. Top of WORLD searches for "Professional Podiatry (Products)", and 6th for "Podiatry Products" - an outstanding example of effective SEO in a competitive commercial market! A support website AboutYourFeet is in preparation... Top
Keywords - our own guide to Clients wishing to earn money by writing AdSense sites. Includes advice on picking the right keywords, optimising pages, and on logical site structure. Much of this advice is relevant to all optimised web design... Top
	Faversham Restaurant - an exercise in Search Engine Optimisation to see whether we could get to the top of Google searches, then sell the website afterwards... We are actually 2nd on WORLD searches for "Faversham Restaurant", though strangely the only website in front of us is another Sunbird website that has nothing to do with restaurants! Top
Golden Membership is a website of resources that we have negotiated to benefit specific groups that have become members of Sunbird websites in some way... Benefits include specialist Finance, Insurances and Legal Advice for small businesses, plus special offers, discounts and good deals, business advice and business opportunities, and all sorts of other rewards. Top
	Hythe Holidays - a glorious holiday cottage on the seafront at Hythe (Kent). The decision to transform a family's second home into a cottage suitable for holiday lets, and to operate as a profitable business, started with a request to Sunbird Management to supervise the project. This was the second of the Sunbird websites to actually feature at the top of Google search engine rankings on the first day after being uploaded! We have continued to register the website with relevant (free) holiday websites, and the property now has a high occupancy rate with a growing number of regular, repeat international visitors from the USA and Europe as well as from across the UK. Top
Rainbowscopes - importers and suppliers of otoscopes. Used by Thermo-Auricular Therapists when they treat clients with Ear Candles... Top
	Slidee - an info website about silicone lubricants... We had developed a new silicone blend for 'personal use', modified it as a lubricant for computer cooling fans, so we cobbled together a quick website about silicone lubricants to advertise both products! It doesn't increase sales for either product, but it does feature highly on Google SERPS, so it provides a useful site to provide links back to the FanLube site to support its own position as No1 for "noisy computer fans". Top
Noisy-Computer-Fans - NEW FanLube - Silicone Oil for lubricating noisy computer fans. Don't throw away the computer - oil the fan! Easy! A problem with a failing laptop fan on a Monday got our inventor out of bed at 1.30am on Tuesday morning. The idea for a completely novel product was so good that he had to act on it then! The idea really was good; a genuinely new product. So by Thursday the product and pricing was decided, and we at Sunbird were writing the website. When the website was uploaded next Monday, it featured at the top of Google rankings the next day! The first online sales for the new product started straight away... Problem > Solution > Product > Website > Sale : 10 days Yes, it really can be that fast if it is a good product and a good website. Top
	AboutYouEars - our first successful membership site, designed to supply paid Contact Pages for Thermo-Auricular Therapists. Supplying visitors with everything that they need to know about Ears, what goes wrong with them - and how to get treatment! Lots of advice and treatment on tinnitus, sinusitis, catarrh, deafness, ear wax, and lots of other conditions, but focusing all visitors through to Contact Pages. Top
Thermo-Auricular Therapy - training for existing complementary therapists on the techniques of Hopi Ear Candle treatments and the use of an Otoscope. Following examination of the ears with an the treatment can be performed, if all is well. This involves the use of a specially made ‘candle'. When lit, the movement and energy of the flame sends tiny vibrations down the candle, which gently massages the tympanic membrane. The tympanic membrane also known as the ear drum is the seal between the outer ear and inner ear. As the membrane is massaged excess pressure within the inner ear is released. The treatment is able to stimulate the ear , nose and throat , and the sinuses can be relieved. This can be very helpful for people who suffer from pain in the ear when flying or diving. Many other physical & psychological benefits can also be gained, relief from tension build up, travel sickness, stress, and a reduction of wax build up. Top
	Katseye Training - Quality Training and Support in Holistic Healthcare, especially for the promotion of Katseye's Essential Oil Blends... Top
TheTruthAboutBirdFlu - not a website for the faint-hearted... Government departments now refer to an epidemic as inevitable, and quote ghastly numbers of victims - but none of them have a clue how to protect us! Our second AdSense website. Top
	2002 - present : Katseye Blends - complex blends of essential oils to tackle common illnesses. Sunbird advised on the development of Katseye Blends from its start-up; identifying suppliers, supervising quality control, and overseeing the difficult legal framework that relates to healthcare products of this sort. Katseye later evolved Katseye Training and Katseye eBay Shop as off-shoots of the core business... Top
The Truth About Tea Tree - a look at the politics that dictate why this very popular essential oil will never be licensed as a medicine - even though it can be used for athlete's foot, verrucas, headlice, and even MRSA ! Top
	2004 : Caromatics - Essential Oils and Aromatherapy Supplies by mail order from a well-established business with a technical back-up from Sunbird Consultants that is second to none. Quality Oils, advice, and know how. Small orders for the individual Aromatherapist and wholesale supplies for the larger organisation. Top
1999 - present : Essential Footcare - Podiatry and Chiropody Supplies. Specialist trade suppliers of Tea Tree products to the qualified professional. Local podiatrist Linda Pearce had seen the efficacy of Tea Tree whilst traveling in Australia and wanted to market them to colleagues. Sourcing her oils from Common Scents originally, then Caromatics, the development of her business has been supported with advice from Sunbird Consultants who provide advice on technical and legal matters - and manage her website with online shopping trolley. Top
	2005: Sunbird Management - our Business Consultancy was formed. Also, our first website - initially looking like it had been knocked together out of Meccano, but has been through many metamorphoses since... Top
1994 - 2004 : Common Scents (Aromatherapy Supplies) - modestly promoted as the first aromatherapy supplier run by someone who actually knows what they are talking about! Chris Callaghan gained a reputation for teaching science to the non-technically minded, and has remained as a Technical Consultant for Sunbird Management and for Caromatics - helping many small start-up businesses by providing technical support. Top
1997 - 2002 : Events Management - With Common Scents established with hundreds of aromatherapy customers, and growing rapidly, a need for wider marketing prompted a series of Exhibitions of Complementary Therapies. At the Archbishops Palace in Maidstone, and in the St George's Centre in Chatham, therapists from the south-east met the public to explain their professional methods... Top
1992: Kent Rubbish In the days before the Internet, this was a printed magazine for local businesses enabling them to advertise the waste products from their operations. What they had to pay to have removed could often be a treasure that other businesses would pay to have! This concept is now being revived online in 2009 by Golden Membership! Top
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SUNBIRD MANAGEMENT "Managing The Future"

THE OIL PROFILES PROJECT

SUNBIRD MANAGEMENT
"Managing The Future"