SUNBIRD MANAGEMENT
Clients' Websites

Tips For Optimising Websites For AdSense

AdSense is a simple but lucrative system of web advertising pioneered by Google. Basically, they get advertisers to pay to have advertisements scattered around on web pages (AdWords), then pay website owners to host those advertisements (AdSense). The advertisers pay Google every time someone clicks on an ad and comes to their site to look around and hopefully spend money. Google then pays a proportion of that money to the website hosting the ads…

The system has now become very smart, and revolves around the level of interest in particular keywords or key phrases. Google holds auctions where potential advertisers bid how much they are willing to pay for clicks through on certain subjects. Google then identifies websites that contain text that is very specifically related to the advertisement content. That way, everyone can be very certain that someone doing a search for a specific term will end up on a relevant web page, and will then see advertisements that are also very relevant. If they click the ad, they will then find goods and services that relate to their original search term – and are therefore likely to spend money.

Our job is to build websites around particular topics, then optimise them to get high rankings on Google searches, then get Google to place AdSense on them…

The formula for creating a website to host AdSense is very simple:

• Find a profitable niche
• Build your website
• Drive traffic to your site

If you can think of a topic to write about, we will advise you about the potentially profitable niche keywords around which to write you text.

When you have written some text, we can then optimise it for you – which is what will increase the chances that Search Engines will rate your site highly enough to get visitors.

We will then help set up links from other websites – which is also what drives traffic to your site.

If you want to work with us to write a website of your own, let us know your chosen topic, then we will advise the keywords that you need to incorporate. We will then optimise and host some agreed text – and then we split the proceeds from AdSense 50:50 with you.

Whatever your topic, there will already be lots on the web – Wikipaedia, and lots of syndicated sources who don't mind you lifting their content. However, don't do a straightforward copy ‘n paste. The Search Engines all have a “duplicate content filter” and will spot the copy and will mark it down. Sorry, but you do have to be a little original!

We require that at least 30% of content is original before optimisation (see Terms & Conditions).

Globalise! That is, write so that the subject is relevant to as many countries as possible. One writer on the subject points out the following: A news site in Pakistan that they use gets about 60,000 visitors per day – when they get 1% of that traffic to follow a link to their site that means 18,000 visitors per month…

To start with, you do not need to write a definitive guide to a subject! Write something that is a simple and informative guide. It needs to be enough that visitors don't feel ripped-off and resent the few seconds of their time that you have hijacked… So, just enough to make them feel that the visit has been worthwhile and that they have got some guidance as to where to click off next – and preferably that is to one of the ads that we have put before them…

Topics do not have to be broad and unspecialised. People who want to buy usually make the effort to qualify their searches by using longer search terms eg. 3 or more words. People who search using just 1 or 2 words are often just doing research or window-shopping. Our financial return from AdSense reflects how often people click through and actually buy, so it is worthwhile making an effort to attract the smaller number of people who really do want to spend money!

Take a look at some web pages that show you how to set out your text for a particular topic:

http://www.sunbirdmanagement.co.uk/KEYWORDS/KeywordHomepage.htm

Ideally, you need about 4 keywords or key phrases. These can all be mentioned on the homepage, then 4 pages follow that concentrate on each in turn. If the primary keyword can be a part of the subsequent key phrases then so much the better: eg a website about asthma might use keywords asthma, asthma causes, asthma symptoms, asthma treatment, asthma medication….

If your follow-up pages are very specific (eg. “asthma treatment” or even ”asthma cure”) then there is a better chance of attracting visitors who will click through to buy products – which increases the revenue from our site…

Don't write too much text on any one page – readers don't like to have to scroll down too often when reading. Make more pages instead. Also, Google only allow so many ads per page – so the more pages, the more ads.

(Brad Callen, a wealthy internet guru, actually says 350 – 550 words makes an adequate page; with each paragraph tightly written on one keyword, and with one link per paragraph to a related page.)

At least one relevant picture/image per page is useful. The Alt Tag (which is principally provided for use by blind readers) can then be validly used to use your keyword as a title for the image.

Images near the ads actually seem to draw peoples' attention to the ads…..

Think about whether you can have a “Latest” page that is updated regularly (eg weekly). This gets well rated by spiders, and also gets visitors to come back…

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