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SEO specialists at Sunbird Management include a website designer who came in the top 40 of the 2007 SEO World Championships! They have designed a dummy site to demonstrate a layout that utilises well-chosen Keywords in an optimal layout.

Ideally, there should be several variations of one main Keyword. For example, for a website about Widgets, described on the first page, the website can feature pages about red widgets, blue widgets and green widgets. So...
Keyword 1 is Widget
Keyword 2 is red widgets
Keyword 3 is blue widgets
Keyword 4 is green widgets.

The first page (the index or homepage in a stand-alone website) should contain information primarily about Keyword 1. For competitive key terms it may be necessary to repeat the keyword several dozen times to get to the top of the search engine rankings! Do a search to check the competition yourself to see how the best sites have got to the top... However, for a less competitive term, several repetitions may be enough.
What is important though, is to include paragraphs with text connecting Keyword 1 with each of the other Keywords. Each time the other Keyword is used, that word can he used as a hyperlink to a page where that particular Keyword is featured. A Menu providing links to the other pages is also important.
The subsequent pages with text primarily about the red, blue and green widgets then link back to the homepage. They also have a Menu linking to all pages. In this way, the search engine spiders have no difficulty finding their way around and detecting the connections between the keyword-related text throughout the website, as well as noting the hyperlinks.

Start at the Keyword Demo Homepage and have a look at how all this hangs together...

Note also how we have suggested a layout to include AdSense if that is your chosen method to monetise your site. (Not a good idea to use ads to lead your visitors off to your competitors if you actually want the website to generate customers for your own business!)

It is said that search engine spiders like a Menu in the form of a 'breadcrumb trail' at the top of the page underneath the Heading. Whether or not this is so, there is no doubt that human visitors will often confuse those links with Adsense Link Units if they are placed directly underneath. In other words, they will earn you money by clicking on AdSense links when in fact they thought that they were navigating around your site!

Amongst all the discussion about choosing good Keywords and designing a good layout, never forget the importance of good Content. If your site is a simple info site to earn a bit off AdSense, then long essays are unnecessary - in fact, too much text will distract your visitors. However, if you are designing a mini-site to entice people to your main website, then don't insult their intelligence, give them some useful information.

Have a look at this website to see how relevant ads surround good text.

Have a look at AdSense Guidelines for more information about this subject.
If you feel that you have a talent for writing and could author sites to earn using AdSense, the SEO specialists at Sunbird Management can advise. If you don't have the ability to build and host websites, they will even do that for you in return for a share of the profits!
Again, if you maybe just want to design a minisite to promote your business website, their SEO specialists can knock your thoughts into a useful website for a small fee.