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Tips For Optimising Websites For AdSenseAdSense is a simple but lucrative system of web advertising pioneered by Google. Basically, they get advertisers to pay to have advertisements scattered around on web pages (AdWords), then pay website owners to host those advertisements (AdSense). The advertisers pay Google every time someone clicks on an ad and comes to their site to look around and hopefully spend money. Google then pays a proportion of that money to the website hosting those ads… The system has now become very smart, and revolves around the level of interest in particular keywords or key phrases. Google holds auctions where potential advertisers bid how much they are willing to pay for clicks through on certain subjects. Google then identifies websites that contain text that is very specifically related to the advertisement content. That way, everyone can be very certain that someone doing a search for a specific term will end up on a relevant web page, and will then see advertisements that are also very relevant. If they click the ad, they will then find goods and services that relate to their original search term – and are therefore likely to spend money. The formula for creating a website to host AdSense is very simple:
Have a look at this website to see how relevant ads surround good text. Whatever your topic, there will already be lots on the web – Wikipaedia, and lots of syndicated sources who don't mind you lifting their content. However, don't do a straightforward copy ‘n paste. The Search Engines all have a “duplicate content filter” and will spot the copy and will mark it down. Sorry, but you do have to be a little original! To start with, you do not need to write a definitive guide to a subject! Write something that is a simple and informative guide. It needs to be enough that visitors don't feel ripped-off and resent the few seconds of their time that you have hijacked… So, just enough to make them feel that the visit has been worthwhile and that they have got some guidance as to where to click off to next – and preferably that is to one of the ads that you have put before them… Or to another site that you have written... It is a thankless task trying to compete with the experts for specific, popular, lucrative search terms. But topics do not have to be broad and unspecialised. People who want to buy something usually make the effort to qualify their searches by using longer search terms eg. 3 or more words, and they are the people most likely to click on ads. People who search using just 1 or 2 words are often just doing research or window-shopping. Ideally, you need about 4 keywords or key phrases. These can all be mentioned on the homepage, then 4 pages follow that concentrate on each in turn. If the primary keyword can be a part of the subsequent key phrases then so much the better: eg a website about asthma might use keywords asthma, asthma causes, asthma symptoms, asthma treatment, asthma medication…. If your follow-up pages are very specific (eg. “asthma treatment” or even ”asthma cure”) then there is a better chance of attracting visitors who will click through to buy products – which increases the AdSense revenue from your site. Don't write too much text on any one page – readers don't like to have to scroll down too often when reading. Make more pages instead. Also, Google only allow so many ads per page – so the more pages, the more ads. (Brad Callen, a wealthy internet guru, actually says 350 – 550 words makes an adequate page; with each paragraph tightly written on one keyword, and with one link per paragraph to a related page.) At least one relevant picture/image per page is useful. The Alt Tag (which is principally provided for use by blind readers) can then be validly used to use your keyword as a title for the image. Images near the ads actually seem to draw peoples' attention to the ads….. Think about whether you can have a “Latest” page that is updated regularly (eg weekly). This gets well rated by spiders, and also gets visitors to come back… Globalise! That is, write so that the subject is relevant to as many countries as possible. One writer on the subject points out the following: A news site in Pakistan that they use gets about 60,000 visitors per day – when they get 1% of that traffic to follow a link to their site that means 18,000 visitors per month… How much is paid to you for a click on AdSense ads? Very competitive and lucrative terms pay out enormously well! Businesses selling mortgages or insurance earn a lot of money in commission for every sale, so they can afford to pay handsomely for every click that brings them a prospective customer. Clicks worth up to $50 are known - but these are for the very competitive terms dominated by experts so it isn't worth you even dreaming of competing there. For more down-to-earth search terms it is usual to expect the Pay-Per-Click (PPC ) to be 10 cents or maybe up to $1. The average payout for AdSense sites is supposedly $1 per day. Not a lot maybe, but if you have any talent for writing then maybe it is realistic to dream of sites earning more than that - or maybe one hundred average sites adding up to a reasonable total...
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If you are interested in writing AdSense websites, but don't feel able to construct the websites yourself, talk to Sunbird Management.
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