ADVICE FOR ADVERTISERS ABOUT THE GOLDEN MEMBERSHIP WEBSITE
(YOU CAN ONLY ADVERTISE IF YOU HAVE SIGNED UP AS AN ACTIVE MEMBER.)
What Is The Golden Membership Website?
It is a password-protected, membership-only, free website designed to benefit users who are all people running their own businesses in the UK.
We recommend that, to save time, you first read our FAQs page for site Users. This will probably answer many of your questions about Golden Membership.
So How Can We Get Our Advertising Onto The Golden Membership Site?
If you offer ‘goods or services' that might be genuinely of interest to all business owners, we would be pleased to host an advertisement* for you. If you are able to offer Special Offers, Discounts or Bonuses to interest other Golden Membership users, then we will obviously be more inclined to promote you. (But do remember the usual legal restrictions on using these terms apply to marketing on the internet just as they do with more traditional forms of marketing.)
How Else Can You Promote My Business?
The best exposure that we can give you is to mention you in one of our regular email newsletters to members, drawing their attention to your new advertisement on our site. Preferably this would be to highlight a Special Offer or other exceptional deal. However, in such cases we like to negotiate a reciprocal promotion with you. For example, if you also send out email newsletters, and/or if your site features a regular monthly ‘discounts page', then we would like you to feature something about Golden Membership in return. Don't forget, whilst we offer many free services to you and your members, we rely upon you for our marketing – so we scratch your back if you scratch ours!
If You Advertise My Business, Will You Provide A Permanent Weblink?
Again, the answer is Yes, but we expect you to reciprocate. So we will set up a link on a webpage advertising you – a weblink that will drive human customers to your site – and in return we would like you to provide a link to one of our sites. This needn't be a link that sends people to us – in fact, it needn't even be noticed by human visitors – but we require a link that will be noticed by search engine spiders so that our site improves its ranking on searches. Please contact us for details.
Will There Be Advertising That Competes With Mine?
Quite possibly, but that depends on the nature of your product/service... We do not want to bombard our members with lots of similar offers, so in any category we select advertisers who are relevant, reliable and competitive. However, there distinct areas in which we do not believe that choice should be limited:
• coaching, self-improvement, goal-setting, change management and personal impact
• sales, marketing, presenting, copy-writing, promotions
• website development, search engine optimisation and internet marketing
Golden Membership exists to “provide backup and resources to business owners – not just support that assumes that you know what you are doing and achieve all the success that you want, but positive coaching for anyone who wants to improve their businesses and improve their lives”.
Our members range from people taking their first tentative steps towards becoming self-employed to directors running successful companies – and their needs differ accordingly. Also, these people will vary enormously as individuals. Therefore, there can be no single solution to their needs. For that reason we intend to feature the widest possible range of resources in these areas.
Remember the following points when advertising with us:
• We will need to have a complete description of your business so that we can decide the most appropriate section(s) for it to be listed. (We will list it in more than one if that is helpful to users.)
• We will need to know whether your offer will be of limited interest because it is only available within a limited geographical area, or only to a certain size of business.
• No more than one submission per month, please.
• If you want a weblink, this needs to be negotiated with us, and we expect to see a link on your site first that conforms to the instructions that we provide.
The more information you give us, the better we can place your advertisement!
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